• Don’t Pull A Rick Perry – How To Avoid Brain Freeze On Live Television

    I feel your pain, Rick Perry. I’ve been there. I bet that a lot of us have been there at one point or another. I’m in the middle of a weathercast, pointing to a county, or a town, or a particular highway and the name just doesn’t come to my mind. I know the name; I’ve probably said it a hundred times under similar circumstances. For whatever reason on this particular day, the path from my brain to my mouth has been momentarily blocked. Now I don’t think I’ve ever crashed and burned as bad as Rick Perry did the other night, I can certainly sympathize and know what it feels like to be in that situation.

    You never know when something like this might creep up on you but there are things you can do before, during and after a brain freeze to make the most out of a bad situation.

    Before the freeze: The key to recovering from brain freeze is to avoid one in the first place. The best way to do that is to have a sound knowledge in the topic that you are talking about, and the confidence to discuss that topic in a high-pressure situation. If you are missing either one, you’ll likely run into trouble eventually. It’s important to have a comprehensive background in the material, which usually takes some time to develop. You’ll never get to mention everything you know, but having that deep catalog to fall back on and being able to recall it easily, can get you out of a tight spot. Remember don’t memorize; internalize. Continue reading

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