There are tons of places to get weather forecasts these days. Many just require a free app and a zip code. For broadcast meteorologists it has gotten harder than ever to attract an audience and keep them coming back. It’s not only important to create interesting, accurate content; you need to make the message meaningful and memorable.
Chip and Dan Heath wrote a great book a few years back called Made to Stick: Why Some Ideas Survive and Others Thrive. In it, they discuss the elements that make ideas and information more likely to take hold. After all, what’s the point of an accurate forecast if your viewers either tune out, or don’t remember what you said? It’s not just what we say, but how we say it that gives our content meaning. Continue reading